The Battle for Equity in NCAA Basketball

March 18, 2022

An extensive report commissioned by the NCAA found inequity is baked into the very fabric of the tournaments. Conducted by Kaplan Hecker & Fink, it found that revenue distribution, contracts, and even the culture prioritize Division I men’s basketball over everything else. Despite this, women’s basketball has grown exponentially. Ratings have skyrocketed. ESPN sold out advertising and sponsorship inventory for the 2022 tournament faster than ever. FOS