The Gist’s revenue strategy is about more than typical sports content sponsors

October 8, 2024

Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue 20 fold in the past two years by targeting typical sports marketers alone, Jacie deHoop, co-founder and head of partnerships at The Gist, said.

The sports media company says it increased its ad revenue by 20 times by working with endemic sports brands while also tapping into less-traditional players in the space. Marketing Brew