The North Face Taps OutsidePR as Performance Public Relations Agency of Record

August 19, 2024

Legacy outdoor brand aligns with leading active lifestyle and outdoor agency for strategic endemic support

Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face.

The alignment aims to further cement The North Face as the world’s leading outdoor brand, by highlighting the brand’s deep immersion in the endemic space through authentic storytelling targeted at core audiences, while also generating appeal with the broader consumer base. OutsidePR will take on the exciting task of positioning and elevating one of the most impressive athlete programs in the outdoors market; The North Face sponsors dozens of elite professionals in the US and hundreds globally, and OutsidePR will focus on amplifying athlete storytelling through specialized and curated opportunities.

Looking ahead to the brand’s upcoming 60th anniversary in 2026, The North Face’s legacy is rooted in the mission of preparing outdoor athletes for their endeavors in outdoor exploration and adventure. By highlighting an extensive line of time-tested and expedition-proven products, OutsidePR will amplify the brand’s mission to help people explore further and test their limits.

“The North Face is one of most lauded, celebrated and trusted outdoor brands in the market,” said OutsidePR founder and partner, Gordon Wright. “And this reinvestment into what is core to the brand aligns entirely with OutsidePR’s values. We couldn’t be more thrilled to partner with The North Face into this next phase of the brand’s journey.”

The North Face joins a symbiotic community of OutsidePR’s stellar partner brands including HOKA, Cotopaxi, CamelBak, Fjällräven, GORE-TEX, Strava, Sun Valley Resort and more, further strengthening its portfolio of active lifestyle brands and organizations.

For media inquiries, please contact: 

The North Face: TheNorthFace@OutsidePR.com

OutsidePR: Contact@OutsidePR.com | https://www.OutsidePR.com

About OutsidePR

OutsidePR is one of the leading active lifestyle PR agencies in North America, servicing large-scale consumer brands as well as endemic outdoor, travel and outdoor-adjacent companies. With employees across the United States, and representing clients ranging from Strava and Sun Valley Resort to Cotopaxi and HOKA, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor disciplines. OutsidePR acknowledges the indigenous lands we inhabit, and is committed to improving the DEI experience, through our dedicated JEDIA+ program and partnerships. For more information, please visit outsidepr.com.

About The North Face 

The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit thenorthface.com.