The U.S. Olympic and Paralympic Governing Body Getting Into NIL

November 3, 2022

On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL.

The collective is “another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport will thrive for decades to come,” according to Team USA’s website. FOS