The WNBA was the fastest-growing brand in 2024: report

December 5, 2024

After a season marked by viewership and attendance records and a roster of new sponsors, the women’s basketball league landed at the top of Morning Consult’s annual Fastest Growing Brands report, which is determined by comparing the share of consumers who said they were considering purchasing from a brand in Q3 to Q1. ChatGPT previously topped the list in 2023. Marketing Brew