U.K. Doubles Women’s Sports Viewership From 2021

September 7, 2022

In the U.K., 36.1 million people watched women’s sports between January and July of this year — more than double the 17.5 million people that watched during the same period in 2021, according to the Women’s Sport Trust.

Not only were more people watching, but each individual’s average viewing time across all programming increased 188% year-over-year. FOS