U.S. Soccer scores seven-figure renewal with Allstate

November 2, 2022

U.S. Soccer today will announce a multiyear extension of its partnership with insurance company Allstate. SUM, the commercial arm of MLS, facilitated the extension, which is worth seven figures annually. SUM will continue to represent U.S. Soccer’s commercial interests through the end of 2022, when the governing body is scheduled to bring its rights in house. In addition to remaining the official insurance partner of U.S. Soccer, Allstate will be the title partner for both a top-tier USMNT match and USWNT match annually. SBJ