Under Armour’s New CEO Joins the Growing Roster of Female Leaders at Sportswear Companies

December 22, 2022

Under Armour announced that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. She replaces Patrik Frisk, who stepped down from the role in June.

With this appointment, Linnartz joins the ranks of other female CEOs and executives at the top of major sportswear and outdoor brands, signaling a shift across a historically male-dominated industry. FN