Unrivaled promo to bring women’s sports push to a new place — a NASCAR race

February 25, 2025

“Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?”

Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a NASCAR racetrack.

Ally Financial, which sponsors Alex Bowman’s No. 48 car, has chosen to use its NASCAR Cup Series paint scheme at the March 23 race in Homestead, Fla., outside of Miami, as a promotional vehicle for Unrivaled, the new 3×3 women’s basketball league which has been playing its games 30 miles north of the racetrack and will hold its championship one week prior to the race. yahoo!sports