Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries

July 9, 2024

Retired tennis legend Serena Williams’ best place to see her — other than Paris Fashion Week or a random Ulta store — will be “In The Arena: Serena Williams,” an eight-episode docuseries that will debut on ESPN+ beginning July 10.

Morgan Stanley serves as the presenting sponsor for “In The Arena” and will be featured across in-show branding elements on streaming and linear properties, voice-over promotions within ESPN studio shows and brand mentions across ESPN cross-channel promotions. The sponsorship, a collaboration with Disney Advertising, allows the financial services company to continue an investment into women’s sports that is part of its larger marketing priorities. Marketing Dive