Why Olly chose the Golden State Valkyries for its first sports sponsorship

October 8, 2025

At the start of the WNBA season earlier this year, the Golden State Valkyries and the vitamin and supplement brand Olly were both new to the league. By the end of the regular season, both the team and one of its founding brand partners were breaking records.

Halfway through the Valkyries’ inaugural season in the WNBA, Olly had racked up 26 million impressions from the partnership. Marketing Brew