With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women

May 9, 2022

With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense.

Players like Puma, for example, are looking to pounce by introducing new faces and athletes via its “She Moves Us” campaign which paired the buzz surrounding the inaugural F1 race in Miami with British race car driver Naomi Schiff. PYMNTS