WNBA’s Media-Rights Deal Could Surge to $3 Billion with New Partners

July 31, 2024

The WNBA’s historic media-rights deal may end up much larger than previously announced if the league is able to add additional partners.

The signed deal between the NBA and ESPN, NBCUniversal, and Amazon is worth $77 billion for 11 years, with $2.2 billion of the deal, or about $200 million per year, assigned to the WNBA. But the WNBA could end up with as much as $3 billion in rights fees by the end of the 11-year term, according to ESPN. FOS