Women Prove to Be a Powerful Force in Super Bowl’s Record Viewership

February 15, 2024

Women were a dominant story in final Super Bowl LVIII viewership figures.

Data from measurement agency Nielsen showed the final audience for Super Bowl LVIII reached an average of 123.7 million, up slightly from fast national estimates of 123.4 million and reconfirming the game’s status as the largest  single event in the history of U.S. television. FOS(PAYWALL)