Women’s basketball agency Choice Sports Group launches

March 31, 2026

Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms.

Choice Sports Group positions itself as a representation agency built specifically for women’s basketball, emphasizing personalized, long‑term development over short‑term deals. It works with athletes and their families during critical formative years, providing guidance on contracts, endorsements, and career‑shaping decisions as the business of women’s basketball scales past the $1 billion mark globally.

At the core of its model is “Full Court Press,” a holistic athlete‑development platform that treats basketball as the cornerstone but supports athletes across multiple dimensions. Programming spans basketball skill development, family advisory, mental health and wellness, life skills and career prep, branding and media training, and financial literacy and wealth planning, helping athletes prepare for both athletic and off‑court opportunities.

The company has unveiled an initial roster that highlights the kind of high‑character, high‑potential players it aims to serve. This first class includes Harmony Golightly (top‑scoring junior guard at Mater Dei High School), Jhaliana Guy (5’10” point guard commit to Stanford and elite high‑volume scorer), and Zania Socka Nguemen (6’3″ McDonald’s All‑American forward at Indiana averaging roughly 11.8 points and 8.7 rebounds).

Leadership blends sports, business, and legal expertise, with co‑founder George Kaplan leading strategy and partnerships off a background at The SpringHill Company and Superplastic, while former McDonald’s All‑American and Florida State standout Morgan Jones runs athlete development and pipeline strategy. The agency also brings in veteran trial attorney David Bikofsky on legal and representation and Stephanie Kooch on operations and off‑court strategy, underscoring a focus on stability, trust, and values‑driven partnerships for brands and families entering the women’s game at scale. EIN Presswire