Women’s Basketball Conference Tourneys Set Attendance, TV Marks

March 12, 2024

Last weekend’s women’s conference tournaments provided some of the most entertaining basketball on television—and fans matched the excitement with soaring attendance and viewership numbers. The Big Ten title game set a new record for a women’s basketball broadcast on CBS, while the SEC, Pac-12, and ACC all produced their most-watched championships ever on ESPN platforms. A breakdown:

The Big Ten tournament sold out for the first time … two weeks before the first tip. In the championship game, Caitlin Clark’s Iowa faced Nebraska in the Cornhuskers’ fourth game in four days and secured a three-peat with an overtime thriller. FOS