Women’s March Madness Viewership Is Up, While Men’s Declines

March 28, 2023

Women’s March Madness viewership continues to skyrocket with this year’s regional rounds — while the men’s tournament experiences a slight decrease.

Women’s Sweet 16 viewership on ESPN went up a whopping 73% compared with last year for an average of 1.3 million per game, according to the network. Elite 8 viewership increased 43% for an average of 2.2 million viewers per game. FOS