Women’s March Madness Viewership Skyrockets

April 5, 2022

Sunday night’s national championship between UConn and South Carolina drew 4.85 million viewers, peaking at 5.91 million, ESPN announced. That’s 18% more than last year, and 30% more than 2019 — making it the most-watched women’s championship since 2004. Even competing directly with the Grammys couldn’t hold ratings back.

The entire tournament, in fact, was a ratings bonanza. Average viewership for the entire tournament increased 16% compared with 2021. FOS