Women’s Six Nations secures first title sponsor

January 27, 2022

Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s event.

TikTok will embed “TikTok Rugby Creators” within each of the six home unions with the aim of producing regular content on its platform throughout the year. Campaign