Women’s soccer is booming in England. But the big money hasn’t caught up yet

October 7, 2022

The top-tier England women’s league is selling out major stadiums after the national team won the European Championship over the summer. Grassroots funding and a big broadcasting deal have boosted the game, but a review has flagged increased sponsorship revenue as an important component in growing it further. Though the women’s game already has some major corporate backers, industry figures said they expect more clubs to unbundle sponsorship packages, attracting a new kind of advertiser. cnbc