Women’s sport investment – where is the money coming from?

July 10, 2023

A recent report carried out by The Sports Consultancy and accountancy and business advisory firm BDO concluded that women’s sport properties could be a better long-term investment than their male equivalents. The theory is that there is more scope for audiences to grow, plenty of time for media rights revenue to increase, and lots of space in the calendar to try new formats.

After several years of sustained momentum, investors are coming round to the idea. The inaugural Women’s Premier League (WPL) cricket franchise auction commanded around US$572 million for five teams, averaging out at just under US$115 million apiece, which is more than what owners paid on average for the first eight Indian Premier League (IPL) clubs. SP