Women’s sport viewership grew to record levels in 2023

February 8, 2024

A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019.

Streaming service viewership also saw a marked growth surrounding major women’s sporting events, most notably soccer’s FIFA Women’s World Cup. Sportcal