Women’s Sports Becoming Bigger Business, Better Investment

April 11, 2023

Plenty of investors agree, as they’re ploughing money into women’s sports amid the sports’ growing popularity. And that trend will continue, experts say.

Recent investments include the National Women’s Soccer League announcement last week that an investment group would pay $53 million to form a team in the San Francisco Bay Area. The majority investor is Sixth Street, a global investment firm with $65 billion of assets under management. The Street