Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

July 16, 2024

As women’s sports continue to hit new heights in revenue and ongoing investment, fans of all genders are clamoring to snap up merch. The women’s sports apparel market has soared to an estimated $4 billion in the U.S. alone, according to data from Klarna and fan-intelligence company Sports Innovation Lab (SIL). Nearly 80% of respondents reported they would buy more women’s sports merchandise if they could, but sufficient options don’t exist, especially in offline retailers. FOS