Women’s sports revenues set for double-digit growth

February 14, 2023

Revenues for women’s sports are expected to grow by 15% by 2026, according to a new report. The research signals a huge financial opportunity for companies looking to invest in women’s sports initiatives. The PwC Global Sports Survey, polled 507 senior sports executives from across 43 countries, and analysed the market forces likely to transform the sports sector over the next three to five years and looks at how those perceptions have changed in the last 12 months. Overall, this found that executives are very positive about the outlook, as they finally look to move beyond the debilitating impacts of the lockdown period, with the outlook for growth improving in the last year from 5 to 6.5%. The key revenue drivers of the improving growth are increased media rights, the resumption of ticketing and hospitality and growing betting related revenues. consultancy.uk