Women’s sports sponsors are trustworthy leaders, industry report finds

September 5, 2022

The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found that regular spectators of women’s sports have significant levels of sponsorship recall with 82% of fans recalling at least one major brand. Media Week