Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative

June 1, 2022

Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors.

Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of sex in any education program or activity that receives federal funding, which gave women the equal opportunity to play sports at the high school and college level. Adweek