The Women’s Basketball Shoe Company Taking on Nike, Adidas, and UA
October 24, 2022
In 2020, Boston College graduate Natalie White launched Moolah Kicks, a women’s basketball shoe company that, unlike competitors, sells sneakers built for “female biomechanics.”
Since then, the 24-year-old has built a small empire — and isn’t concerned about competing with the big three of Nike, Adidas, and Under Armour. FOS
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