The Women’s Basketball Shoe Company Taking on Nike, Adidas, and UA

October 24, 2022

In 2020, Boston College graduate Natalie White launched Moolah Kicks, a women’s basketball shoe company that, unlike competitors, sells sneakers built for “female biomechanics.”

Since then, the 24-year-old has built a small empire — and isn’t concerned about competing with the big three of Nike, Adidas, and Under Armour.  FOS