Why You Should Care About High School Athletes Earning NIL Money

December 21, 2022

Since the NCAA rolled out its Interim NIL policy in July 2021, male and female student athletes have benefited from individual and team-wide endorsement deals with major brands. This has caused a tilt in the competitive balance in favor of high schools, universities and NCAA conferences sitting in NIL-friendly states, as institutions in these locales are able to retain and attract the best recruits. Sportico