Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach

March 28, 2023

The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off.

Only five months after its launch, the free ad-supported streaming television (FAST) channel announced on Tuesday its first-ever major brand partnership with Michelob ULTRA. The beer company’s undisclosed investment stabilizes a unique women’s sports-centric network that chose Connected TV over linear TV and is now adding sports leagues left and right. SBJ