World Cup Media Rights Are the Key to Equal Pay
July 21, 2023
Since FIFA began hosting women’s World Cups in 1991, the international soccer governing body had always sold those broadcast rights in a bundle with the men’s tournament. It was giving away the women’s game as a free extra, a perk.
Now, for the first time in history, FIFA has unbundled the men’s and women’s media rights, selling the 2023 Women’s World Cup as its own package. FOS
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