Athleta’s Q3 Sales Tumble 18 Percent

November 16, 2023

Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent.

Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the team works to reengage its core customer through better product and brand right marketing.”

Athleta operated 279 stores at the close of the quarter, up from 257 at the year’s start. It opened 24 stores and closed seven during the year. SGB Media