The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports

May 6, 2026

Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria’s Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000.

She’s expanded into acting with a role in Netflix’s “The Hunting Wives” Season 2 and modeling, including fronting a Victoria’s Secret campaign as the first WNBA player to do so.

Forbes ranks her as the highest-paid Black woman in basketball, highlighting how 72% of top female athletes’ income comes from off-field ventures. From $1.8 million in NIL deals to ownership stakes and a sold-out Reebok sneaker, the WNBA star is turning influence into long-term wealth. Essence