Women’s sports draws 20.6m UK viewers in first four months of 2024

May 20, 2024

The Women’s Sport Trust report, with data from Futures Sport & Entertainment, revealed from January 1 to April 30 TV viewing for women’s sport in the UK was at record level.

Audiences for women’s sport climbed from 20.6 million in 2023 to 20.9 million. The organisation said the increase was driven by more coverage hours on pay TV channels like Sky Sports & TNT Sports, as well as more prominence on free-to-air channels like BBC1 and ITV 1. Digital TV