Unrivaled, the new women’s basketball league, wants brands in its court

August 12, 2024

Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025.

The league is currently seeking to drum up brand and viewer interest at a time when women’s sports are bigger than ever.

Unrivaled, which was announced earlier this year and co-founded by two WNBA players, Breanna Stewart and Napheesa Collier, signed several players recently, including Kelsey Plum and Chelsea Gray. The league promises to pay the highest average salary in women’s sports and is giving equity in the league to its players. Several figures in the sports world, like Megan Rapinoe and Steve Nash, have already signed on as investors. Marketing Brew