ELF Named Exclusive Skin and Cosmetic Partner of Billie Jean King Cup

August 21, 2024

ELF—No. 20 in Happi’s 2024 Top 50— is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), billed the women’s world cup of tennis, in a new multi-year global partnership. The fast-growing beauty company has been named the exclusive skin and cosmetic partner of the event, which is the world’s largest annual international team competition in women’s sports.

In addition, ELF will co-host the inaugural Power of Women’s Sports Summit.

The tournament finals will be held in Málaga, Spain on November 13 – 20, 2024; the companion Power of Women’s Sports Summit is slated for November 20.  happi