Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

December 19, 2024

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a goal that Franklin and the WNBA are distinctly aligned on. Businesswire