Boston Legacy FC announces first-ever major sponsorship, first front-of-kit partner

October 18, 2025

The Boston Legacy FC announced they teamed up with major retailer TJ Maxx for the club’s first front-of-kit partner.

It marks the first major sponsorship for Boston Legacy FC, and the first time TJ Maxx has partnered for a front-of-kit sponsor for a women’s sports team.

Aside from having branding on the kits, TJ Maxx will also have branding on fan merchandise, media backdrops and locations throughout Gillette Stadium during home games in 2026.

The Boston Legacy FC will reveal their kit in March prior to the NWSL season kicking off. Masslive