Coach Partnering With WNBA’s New York Liberty Team

May 7, 2026

Coach has now become a partner of the New York Liberty, one of the oldest teams within the Women’s National Basketball Association.

The Liberty is one of the league’s three original franchises and is currently prepping for its 30^th season, which will kick off on Friday.

As reported, Coach is the official handbag partner of the WNBA, a deal that is now entering its second year.

The partnership with the Liberty will include an installment of Coach’s new conversation series, Coach Story Sessions, featuring key players from the the team, as well as a stop on the brand’s spring Tabby Tour. It will also feature a special #BookTok-inspired social series, the “Courtside Book Club,” with Liberty players — and the team’s mascot, Ellie the Elephant —selecting a reading list for each quarter of the season. WOMEN’S WEAR DAILY