adidas by Stella Mccartney Unveil Industry-First, with Viscose Sportswear Made In Collaboration With 12 Pioneering Partners

September 21, 2022

Today, adidas by Stella McCartney unveil a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading names and innovators in the fashion industry to create, test, and innovate, the tracksuit forms the pinnacle expression of the brand’s pilot circularity program, Made to Be Remade. A take-back scheme where consumers can wear it down and then return it by scanning a QR code via the product so it can be remade. Moving adidas closer to its goal to help end plastic waste. adidas