Adidas, Nike, Vans: women’s sneakers – not just pink – are on the rise and it is a move that is ‘long overdue’

January 2, 2023

While it has been a long time in coming, the sneaker industry is finally focusing on creating shoes for women that are designed by women. This perfectly comes in the advent of a new focus on women – Adidas and Nike are focusing on releases for women, big streetwear labels are headed by female CEOs, and women-only sneaker stores are drawing in the crowds. SCMP