Adidas Reportedly Parting Ways With Another Big Name: Beyoncé

March 24, 2023

The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter.

The decision will end a collaboration between the Grammy-winning singer and German sneaker giant that began in 2019. It comes only weeks after The Wall Street Journal reported that revenue from Ivy Park plummeted 50% last year. FOS