Amid WNBA Mania, Foot Locker Says It’s Gaining Female Consumers in Basketball

May 30, 2024

Foot Locker says it is winning over more female consumers, especially in the basketball category.

Female participation, athlete innovation, fan excitement and media coverage will continuously accelerate, making the game of basketball bigger, stronger and more inclusive than ever. And Foot Locker looks forward to being a critical access point to female consumers for our brand partners as they invest to serve the needs of female athletes. FN