Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types
April 27, 2023
Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier ski gear by creating a damn good product with timeless style and durability. But historically, it’s been a brand built by a predominantly male snow design team and athlete squad. But all that changed when Chief Creative Officer Katie Becker joined Arc’teryx. Outside Online