As More Women Golf, TravisMathew Unveils Activewear Line
May 3, 2022
Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line.
TravisMathew was acquired by Callaway in 2017 for $125.5 million, and before Tuesday, counted around 30% of its customer base as women buying products for men — and women on golf courses hit 25% last year, up from 19% 10 years ago. Front Office Sports