Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

November 9, 2023

Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco.

Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the brand’s mission to nurture a community of confident women and girls. Each experience in the Move with Athleta series will feature co-branded giveaways, special appearances from the brand’s Power of She Collective partners, celebrity fitness influencers and other special guests, along with unique product offerings from the Athleta collection. Retail Touch Points