Athleta Introduces First TV Commercial

June 18, 2024

Athleta introduced its first TV commercial to support its “Power of She” campaign ahead of the 2024 Olympic Games in Paris. The spot features gymnast Simone Biles.

Running from June 15 through Aug. 11, the campaign video will be visible on NBC platforms as well as on Netflix preceding the release of new documentary “Simone Biles Rising,” which will come to the streaming service in July. SGB Media