Athleta sues Danish company over ‘Athlecia’ activewear brand

June 6, 2022

A Danish company’s “Athlecia” brand of women’s sportswear violates the trademark rights of Gap Inc’s Athleta, according to a lawsuit filed in San Francisco federal court.

Athlecia’s similar name and logo are likely to cause consumer confusion with Athleta’s women’s activewear, the company said in its lawsuit filed Wednesday against Sports Group Denmark A/S. Reuters