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December 19, 2024

Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...

December 19, 2024

Pickleball leads the way in women’s sports pro salaries as sport continues growth

In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing

December 19, 2024

Movemint Introduces SMS Texting for Organizers

/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...

Products

December 19, 2024

Reviewed: Sumarpo Race Wetsuit

December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...

Products

December 18, 2024

Women’s Sports Network Expands Reach With Samsung TV Plus Deal

FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...

December 18, 2024

Double Bridge Run filling up quick!

Pensacola, FL (Dec. 18, 2024) /SPORTSWIRE WOMEN/ - Runner registration is filling up fast for the 2025 Pensacola Double Bridge Run presented by Publix. The race, limited to 4,000 runners, is a local favorite that draws runners from all over the U.S. Dubbed “the race with a view,” the Pensacola...

December 17, 2024

A’ja Wilson Reportedly Signs Six-Year Contract Extension With Nike, ‘One of the Richest’ Deals in Women’s Basketball History

It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported via Twitter (X) on Tuesday that Wilson is signing a six-year contract extension with Nike. What’s more, Charania stated it is “one of the richest shoe deals for a women’s basketball player.” In May,...

December 17, 2024

Morning people make faster marathoners, study shows

If you’re the type of person who typically jumps out of bed at the crack of dawn, thrilled to greet the new day, and who feels most productive in the morning, you may be more likely to achieve your marathon time goal than your night owl training partner, according to...

Studies

December 17, 2024

FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...

December 16, 2024

Players Era NIL Tourney to Add Women’s Basketball in 2025

Players Era Festival, the weeklong Las Vegas basketball tournament that paid out more than $9 million in NIL (name, image, and likeness) money to participating players, is expanding to women’s basketball. It announced that in 2025 it will put on a four-team women’s round-robin tournament featuring No. 1 UCLA, No. 3 South...

December 16, 2024

Unrivaled’s $28 Million Investing Round Includes Phelps, Giannis, Staley, Watkins

We are getting close to the start of the new women's basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year. The league will debut on Jan. 17 and the league has revealed revealed coaches and rosters....

December 16, 2024

Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC

Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire

December 14, 2024

Kat Matthews of Great Britain is Crowned Inaugural IRONMAN Pro Series Winner Following Historic Day of Racing at 2024 VinFast IRONMAN 70.3 World Championship in Taupo, New Zealand

TAUPŌ, New Zealand /SPORTSWIRE WOMEN/ - Kat Matthews of Great Britain has gone down in IRONMAN history as the first ever winner of the IRONMAN Pro Series™, taking home a bonus payout of $200,000 USD. Jackie Hering (USA) and Lotte Wilms (NLD) complete the IRONMAN Pro Series podium, receiving a...

December 14, 2024

Taylor Knibb Earns Third Straight Title in Yet Another Dominant Performance at The 2024 VinFast IRONMAN 70.3 World Championship Triathlon in Taupo, New Zealand

TAUPŌ, New Zealand (Dec. 14, 2024) /SPORTSWIRE WOMEN/ - American Taylor Knibb cemented her name in the history books yet again as she took her third consecutive title at the 2024 VinFast IRONMAN® 70.3® World Championship with an overall finish time of 3:57:34. Knibb swam 24:30 over the 1.9 km...

December 12, 2024

Alexis Ohanian makes donation to Virginia women’s basketball

The Virginia women's basketball team is getting what the school calls a "multi-year transformational gift" from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the founding investors in the Angel City FC team in the NWSL, has a history of support...

December 12, 2024

The year in review: Garmin releases 2024 Garmin Connect Data Report

Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how their bodies responded to stress – to fitness-driven data like average daily steps, insights from the...

December 12, 2024

Course Records Shattered at 41st California International Marathon

SACRAMENTO, Calif. /SPORTSWIRE WOMEN/ – Both the men’s and women’s course records were shattered on Sunday at the 41st running of the California International Marathon (CIM). On the men’s side, Tsegay Weldlibanos, who is originally from Eritrea and now competes internationally as an asylum athlete, broke the tape in 2:07:35,...

December 11, 2024

New Nike Book Spotlights Women’s Sportswear Through the Years

Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past...

Apparel

December 11, 2024

How Cycle Syncing Could Transform Training Programs for Women

With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients. Athletech News

Fitness & Nutrition

December 11, 2024

Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit

December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...