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December 4, 2025

Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity

Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...

December 4, 2025

Storied Sports Announces “Origin Story: The 85ers” Chronicling the Untold Journey of the First U.S. Women’s National Team

“Origin Story: The 85ers” Premieres December 10 and the Official Trailer is Now Available Studio City, CA & Old Greenwich, CT (December 4, 2025) /SPORTSWIRE WOMEN/ — Storied Sports today announced Origin Story, a new documentary-style audio series uncovering the untold beginnings of the most pivotal moments in women’s sports...

December 3, 2025

Highest-Paid Female Athletes 2025: Top 15 All Make $10M+

Money is pouring into women’s sports, with athletes in basketball, hockey, soccer, softball and volleyball reaping the rewards. But the top tier of the world’s highest-paid female athletes is dominated by tennis, as it has been for decades. The 15 top-earning female athletes in 2025 include 10 tennis players, up...

December 3, 2025

Women’s sports sponsorship in India growing 50% faster than men’s: Report

Women’s sports in India are emerging as a fast-growing commercial and cultural category, according to a new year-end report by LS Digital. Titled 'The Rise of Women's Sports Marketing in India,' the study examines how India’s Women’s Cricket World Cup victory and broader institutional reforms are reshaping fandom, digital consumption,...

December 2, 2025

Strava Releases 12th Annual Year in Sport Trend Report, Revealing That Doomscrolling Is Out, Movement Is In

Strava, the app for active people with over 180 million users across more than 185 countries, today released its 12th annual Year In Sport: Trend Report, revealing a fundamental shift in how younger generations are choosing to connect: they're logging off and lacing up. Running and racing boomed in 2025. Gen...

December 2, 2025

Jets Throw $1M at College Women’s Flag Football League

Women’s college flag football is coming to MetLife Stadium early next year, backed by a $1 million commitment from the Jets. The new venture from the Eastern College Athletic Conference (ECAC), funded by a grant from The Betty Wold Johnson Foundation—a philanthropic organization named for the mother of Jets owner Woody Johnson—will...

December 2, 2025

U.S. Soccer Launches Kang Women’s Institute to Transform Health and Performance in the Women’s Game

U.S. Soccer announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, innovation, and elevated best practices. Made possible through a transformative investment from business leader and women’s sports advocate Michele Kang, the Kang Institute will establish research-backed best...

December 2, 2025

Mark Allen Signals Major New Initiative to Boost Women’s Participation in Triathlon

Mark Allen, one of the greatest athletes in triathlon history and a six-time Ironman World Champion, used his Instagram platform this week to signal a major development for women in the sport. Allen has been a visible advocate for equity in triathlon, including leading a petition that pushed Ironman to...

December 2, 2025

With Nike merch, TV, and podcasts Togethxr is making its motto a reality

Former pro soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball player Sue Bird launched Togethxr in 2021, with a mission to increase media coverage of women’s sports. Four years later, the media and commerce brand—which encompasses merch, a production studio, and a podcast network—is demonstrating that women’s sports...

December 1, 2025

Meet Kelsie Whitmore: The trailblazing face of women’s baseball in the Bay Area

When Kelsie Whitmore heard her name called with the first pick in the inaugural Women’s Professional Baseball League draft in November, it was more than a milestone. Whitmore’s selection came with a call to represent the Bay Area, bringing her professional journey full-circle to where it began nearly a decade...

December 1, 2025

Alice Walchshöfer receives Lifetime Achievement Award at the ‘Triathlon Oscars’

ROTH / LANGEN (November 30, 2025) /SPORTSWIRE WOMEN/ - At this year's ‘sailfish Night of the Year’ on 29 November in Langen near Frankfurt, Alice Walchshöfer was honoured with the Lifetime Achievement Award, the highest award in the triathlon scene, affectionately known as the ‘Triathlon Oscars’. With her passion, dedication...

December 1, 2025

WNBA proposes $1.2M max player salary amid ongoing CBA negotiations

One day after the WNBA and Women's National Basketball Association (WNBPA) agreed to extend the current collective barging agreement (CBA) through Jan. 9, the league has reportedly come to the negotiating table with a new proposal that increases player compensation. The league's latest offer includes a maximum $1 million guaranteed base salary...

November 30, 2025

WNBA, Players Association agree to extend CBA deadline again, to January 2026

The WNBA and the WNBA Players Association agreed to a second extension in collective bargaining negotiations, according to a WNBA statement. "The WNBA and WNBPA have agreed to extend the current CBA through January 9, 2026, with either party having the option to terminate the extension with 48 hours' advance...

November 28, 2025

14 US stadiums proposed among 20 possible sites for 2031 Women’s World Cup

The United States Soccer Federation proposed 14 American sites among 20 possible venues to host games for the 2031 Women's World Cup, including seven U.S. stadiums to be used for next year's men's tournament. FIFA released the bid books Friday for the 2031 and 2035 women's tournaments. There is only one...

November 26, 2025

The Postpartum Running Guide Moms Need Now

Running is hard. Postpartum is hard. Put the two together and you have a goal harder than a negative split in the Boston Marathon. But for many moms, returning to running is an important postpartum milestone that helps them find calm and reclaim their identity in what can be a destabilizing period. Indeed, exercise...

November 25, 2025

Kailas FUGA’s Budha Sisters take Ultra-Trail Cape Town by Storm

Cape Town, South Africa (November 25, 2025 ) /SPORTSWIRE WOMEN/ - Kailas FUGA athletes Sunmaya Budha blazed to victory winning the RMB Ultra-Trail Cape Town (UTCT) Women’s 100k while her sister Ran Maya Budha took third place in the women’s 50k. This wraps up a year which has seen the pair...

November 25, 2025

Pair of Fever stars extend WNBA athlete list joining Project B league

Indiana Fever guards Kelsey Mitchell and Sophie Cunningham are the latest WNBA players to sign on with women's basketball startup league Project B, which begins play in Europe, Asia and Latin America in 2026. On Monday and Tuesday, the league revealed that Mitchell and Cunningham would join its expanding roster that...

November 24, 2025

Running Brands See Bright Future for Women’s-Focused Events

Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon. Featuring major sponsors like Saucony and Rabbit, the race...

November 24, 2025

UC Berkeley Haas takes the lead in advancing equal pay, women’s sports leadership

Kellie McElhaney, executive director of the Center for Equity, Gender, and Leadership (EGAL), which helped promote the conference, said women’s sports have a “special sauce”: positive community impact, role models, inclusive fan engagement, and purpose. Recognizing the need for professional development for athletes and business leaders to drive the industry, EGAL has...

November 21, 2025

Standoff between WNBA, players union continues after new CBA proposal

The standoff between the WNBA and its players doesn't appear close to ending with less than 10 days remaining before the league's collective bargaining agreement expires. The Women's National Basketball Player's Association has determined the latest CBA proposal from the WNBA won't move negotiations forward, according to a report from ESPN. The proposal reportedly...

November 20, 2025

Whitmore top pick in historic Women’s Pro Baseball League draft

When the first name was called at the inaugural Women’s Pro Baseball League draft on Thursday night, there was little surprise: When it comes to the world of women’s baseball, Kelsie Whitmore stands out as a giant. “Kelsie worked her whole life for this moment,” said WPBL co-founder Justine Siegal,...

November 20, 2025

Gatorade® aims to accelerate women’s sports through partnership with F1 ACADEMY™ rookie driver, Lisa Billard

Gatorade® today announces its sponsorship of F1 ACADEMY™ rookie driver Lisa Billard, marking its mission to make performance support accessible. Lisa Billard, viewed as one of the sport’s new rising talents, has shown impressive potential at just 16 years of age. She became the Women’s Champion at the 2025 French...

November 20, 2025

RADL GRVL presented by Quad Lock Announces GRVL® Femmes Wahoo Team Challenge for Australia’s Premier Gravel Event

Adelaide, Australia, (November 20, 2025) /SPORTSWIRE WOMEN/ - RADL GRVL presented by Quad Lock, one of the premier gravel cycling events in Australia that takes place during the 2026 Santos Tour Down Under, January 20-24, 2026, today announced the GRVL® Femmes Wahoo Team Challenge. The event is designed to create...

November 18, 2025

Source: WNBA proposes max salary over $1.1M in latest CBA talks

The WNBA's latest collective bargaining proposal would include revenue sharing with a maximum salary of more than $1.1 million available to more than one player per team growing each year, a source confirmed to ESPN on Tuesday. WNBA officials updated the board on the latest proposal at meetings this week....

November 18, 2025

lululemon Unveils Athlete Kit for Milano Cortina 2026 Olympic and Paralympic Winter Games in Partnership with the Canadian Olympic Committee and Canadian Paralympic Committee

Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership...